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It may only be one word, but the right domain name can be a huge asset to your business. It is the signature by which potential customers all over the Web will come to know and recognize your enterprise. A good domain name can bring in customers and a bad name can drive them away, so choosing the right name is crucial. Here are five easy steps for doing just that.
Five Easy Steps to Finding a Great Business Domain Name
First, define your company. What do you offer? Who are your target customers, and where are they? How do you stand out from your competitors? Do you occupy a unique niche within your industry? Thinking about these things will help you come up with a name that fits.
Second, write down your ideas. Make a list of keywords. Jot down some images that you would like your name to bring to mind, and some thoughts that you would like it to convey. Remember that you’ll have to be creative, because millions of domain names have already been taken and thousands more are added to the Internet each day. But there are still myriad possibilities out there for names that are distinctive and easy to recall, names that won’t be drowned out by a sea of ordinary names when your potential customers are browsing the web.
Third, put your ideas together and come up with some candidates for your domain name. Sometimes two or three words that are ho-hum on their own can be combined or melded into one another to make something that sounds just right. A simple phrase might do the trick. If your business is selling widgets, why not call it WorldOfWidgets.com? If you’re stumped, or even if you’d just like some other ideas to add to the mix, a domain name generator like http://www.namestation.com can be very helpful. It can generate random, memorable and pronounceable names, or names based around your chosen keywords. It can blend words in all sorts of ways and add alliteration. And it can check to see if your chosen name is in fact available, and suggest alternatives if it is not.
Fourth, brainstorm. Take your short list of potential names and run it by your friends, family and colleagues. They will bring fresh perspectives to bear on your choices, and may come up with good ideas you hadn’t thought of. It will be easier to make a confident final choice after weighing their ratings and opinions of the potential names you’ve settled upon.
Finally, select the best domain name from your list of candidates and get it registered. It may be a good idea to buy multiple extensions of your domain name, like .net and .org, to help protect your brand, and to make sure that anyone who comes across your chosen domain name will be drawn to your company alone. It’s also smart to check that your chosen domain name and any associated logo don’t infringe on any copyrights or trademarks.
By NameStation Startup Name Generator
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