Naming Your Start-up: Simple Do’s and Don’ts

The time to start thinking about the ideal name for your new business is at the same time you start putting your business plan on paper.

Yes, your business – no matter how small a start-up – should have a written business plan. But that’s another story for another day. For now, let’s look at the most important reason to pick just the right name for your business.

If there’s one idea you want to carry with you always, particularly as you evaluate possible names for your business, it’s this: Perception is reality!.

How would-be customers will think about your business starts with the impression its name creates in their mind. So think long and hard. Next, they’ll be impressed – or not – by how that name is presented graphically – colors, type style, any accompanying art, perhaps a “tag line” or “positioning statement” that describes or amplifies some unique aspect of your business.

How and where you use that name also creates an impression, including on business cards, letterhead, envelopes, labels. Even bags and boxes, billboards, store windows, including on the sides of your fleet of delivery trucks.

As you can see, the name of your business will have many faces and wear many hats, so creating the final graphics package – unless you’re a graphics pro – isn’t something you want to do while sitting at your kitchen table. Invest the few hundred dollars it takes to have a professional graphic design firm put together several versions for you to review and choose from. It’s truly a wise investment.

The image or perception you create for your company name – whether deliberately or through neglect – is how both existing and potential customers will think of your company each time they see or hear its name. And creating that perception, the perceived reality of your business, begins with whatever name you give it.

Give some thought, too, to registering that name in its final design presentation – the whole thing is called a “logo” – as a trademark. Yes, it will cost you several hundred dollars more, but once it’s registered, no one else will be able to use your name for their business. That simple act of registration can save you untold head aches, plus thousands of dollars, down the road.

Another thing you need to secure for your brand is an available domain name. Since there are now nearly 200 million domain names registered globally, it can be extremely difficult to find a suitable name with an available .com or .net domain extension. Therefore it is possible to save hours by using automated domain name suggestion tools like


21 responses to this post.

  1. Posted by Angie on December 19, 2011 at 10:23 am

    Hi there, what would you suggest a simple and nice business name for my online biz? I will be selling maternity clothing, handbags and etc.


  2. Posted by Haresh Narigara on September 2, 2011 at 9:52 am

    My wife is doing Art & painting work. can you suggest business name and new web site domin name


  3. Posted by Anonymous on August 24, 2011 at 10:52 pm

    I’m starting my own djing bussiness.I need some input on “names and company name”.any idea?


  4. Posted by edna on May 21, 2011 at 3:10 pm

    i thought of delight some land child care but some other had registered it. combined my name & hubby-i.e-edvic,vic-ed also taken then included my daughter’s name divine makin edvine still not accepted.pls i need assitant


  5. Posted by edna on May 21, 2011 at 3:01 pm

    Hi pls need a name 4 new day care centre, pre school after school business cud u suggest some 4 me?


  6. Posted by shelby on April 6, 2011 at 1:57 am

    my company will also not just be cleaning windows, they will also do mirrors, glass, and possible high pressure washing in homes and commercial buildings…. forgot to mention that. thanks


  7. Posted by shelby on April 6, 2011 at 1:46 am

    i’m starting a window washing company and need help coming up with some ideas for a name…. any suggestions? please reply…


  8. Posted by Gopala Krishnan on March 17, 2011 at 11:58 am

    I am starting a new Interior Designing firm. Please suggest any good name….


  9. Posted by masti on December 3, 2009 at 6:16 am

    I am starting a new web development firm. Please suggest any good name….


  10. Hi..Kindly choose some names for my business which plan to start end of this year.
    Business Type- Interior Design & Decoration
    Business Message – Bringing an art message to you…


  11. Posted by peymanm on February 3, 2009 at 8:43 am

    I am starting a business about online money transfer .any idea about the name !?


  12. hi,

    Suggest a good,catchy and evocative name for a NEW start-up Company on ” Property Management Services ” .


  13. […] Name Ideas – Naming Your Start-up: Simple Do’s and Don’ts […]


  14. Posted by Ian on October 15, 2008 at 3:44 pm

    Need a name for a concrete business making custom countertops to furniture. Would like a creative catchy name like concrete culture, rock lab or cementwerks. Any ideas?


  15. Posted by Gary on October 8, 2008 at 6:19 pm

    hi my name is gary …im starting a Audio hire company.. like mobile dj setups …basiclly dj sound sytem,live band…

    i would like my company to have my intial “G” & most probably any word relating to audio.. pls help


  16. Susan – call your company SUSAN
    t- call your company INTERIORS
    Rammandeep – call your company MOBILITY


  17. Posted by Ramandeep Singh on May 30, 2008 at 9:35 am

    i want to start my mobile store in some districts. Kindly suggest me name for my company.


  18. interior desin and office furniture need a name? Ant ideas?


  19. Posted by susan collier on September 6, 2007 at 2:31 am

    I am starting a massage therapy clinic…need a name


  20. Posted by hitesh ruparelia on March 27, 2007 at 12:01 pm

    i want to my fincal business name so pls help me and suggestion me what good name is for my company


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