Company name origins – starting with “A”

 AccentureAccent on the Future. Greater-than ‘accent’ over the logo’s t points forward towards the future. The name Accenture was proposed by a company employee in Norway as part of an internal name finding process (BrandStorming). Prior to January 1, 2001 the company was called Andersen Consulting.

Adidas — from the name of the founder Adolf (Adi) Dassler.

Adobe — from the name of the river Adobe Creek that ran behind the houses of founders John Warnock and Chuck Geschke.

Akai — technically it means “red” in Japanese, but the Japanese also use it to refer to the color of the rising sun, as seen on the flag of Japan.

Alfa Romeo — the company was originally known as ALFA, an acronym for Anonima Lombarda Fabbrica Automobili. When Nicola Romeo bought ALFA in 1915, his surname was appended.

AltaVista — Spanish for “high view”.

Amazon.com — founder Jeff Bezos renamed the company Amazon (from the earlier name of Cadabra.com) after the world’s most voluminous river, the Amazon. He saw the potential for a larger volume of sales in an online (as opposed to a bricks and mortar) bookstore.

Apple — for the favourite fruit of co-founder Steve Jobs and/or for the time he worked at an apple orchard. Apple wanted to distance itself from the cold, unapproachable, complicated imagery created by other computer companies at the time — which had names such as IBM, DEC, Cincom and Tesseract — in order to get people to use them at home. They looked for a name that supported a brand positioning strategy that was to be perceived as simple, warm, human, approachable and different.
Note: Apple had to get approval from the Beatle’s Apple Corps to use the name Apple and paid a one-time royalty of $100,000 to McIntosh Laboratory, Inc., a maker of high-end audio equipment, to use the derivative name Macintosh (’Mac’).

Ask.com — search engine formerly named after Jeeves, the gentleman’s gentleman (valet, not butler) in P. G. Wodehouse’s series of books. Ask Jeeves was shortened to Ask in 2006.

Aston Martin — from the “Aston Hill” races (near Aston Clinton) where the company was founded, and the surname of Lionel Martin, the company’s founder.

Atari — named from the board game Go. “Atari” is a Japanese word to describe a position where an opponent’s stones are in danger of being captured. It is similar, though not identical, to “check” in chess. The original games company was American but wanted a Japanese-sounding name.

more coming soon …

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5 responses to this post.

  1. Posted by chetan Badani on February 10, 2012 at 2:28 pm

    i need suitable business name with Brand Image for pharma Industries clean Room application manufacturing company which are meaningful, short & sweet and also give suggestion as Prachi.sakshi,dhara,Chetan in single name

    Reply

  2. Posted by vel on October 5, 2011 at 5:27 pm

    i need suitable business name for torism (travels)
    with wonderful meaning.

    Reply

  3. Posted by geetanjali on April 18, 2011 at 6:25 am

    i need suitable name for small iron parts business with wonderful meaning.

    Reply

  4. Posted by Pinal Gandhi on December 19, 2010 at 11:33 am

    i need suitable business name for rubber roller & engineering accesories manufacturing company which are meaningful, short & sweet

    Reply

  5. Posted by sankar on February 3, 2010 at 1:10 pm

    i need suitable business name for development center with meaningful, short & sweet.

    Reply

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