Posts Tagged ‘domain name availability’

Hold Naming Contests to Find Company Names

Click here to Start a Name Contest

Whenever starting a new business, one of the main aspects to consider besides the idea itself is what it should be called. The power of a good name should not be underestimated. Choosing the right name can enhance the success of your company; on the other hand, making the wrong choice may sometimes be costly or doom the venture to failure. For example, Chevy Nova by General Motors’ was unsuccessful in Latin America because the company failed to notice the fact that “Nova” in Spanish stands for “it doesn’t go”.

In general, it is not hard to come up with a name for your business; however, when taking into account a number of characteristics that a good name needs, the name-search could become rather excruciating. To make matters worse, there is no consensus on the features of a good name. Some believe that the best names are informative so that the customers immediately know what your business is about. Others favour newly coined names (like Kodak, Intel, Nike) over already existing words, claiming that the former are more memorable. Finally there are those who for attention-grabbing purposes insist on a name beginning with a plosive letter (like B, C, D, G, K, P and T).

When looking for a name, one of the most important aspects to consider is checking whether there are any available and relevant domain names in accordance with the name you chose for your business. Moreover, since there are already about 200 million registered domain names, the process of finding a good name could potentially turn out to be more time-consuming than initially thought.

Creating Name Ideas

The website name generator NameStation helps to make this process easier for you. It offers a great number of opportunities to coin and combine words, so that you will never feel that your creativity has reached a dead end. Within seconds, you can generate hundreds of domain name suggestions. In addition there are several applications to help you with that, such as creating compound words with preset wordlists or words that you prefer to feature in the name of your future business. Among other possibilities, the system also offers word-substitutions, alliterative word combinations and translations to and from English. Furthermore, when creating new names the system automatically checks domain name availability.

Social Naming Contests

NameStation is a social naming service, allowing you to create public naming contests to find a name for your business. Holding a name contest with NameStation enables you to benefit from a global brainstorming event in essence, since the contests are open to suggestions from participants from all over the world. Everyone is free to contribute ideas to their own liking, with or without using the help of the system. You may choose to hide the responses from the participants to avoid distraction. Furthermore, you can easily interact with the participants through comments asking them for reasons behind their name suggestions if they have not added those from the start. It is also possible to connect with Facebook and ask your friends to contribute their ideas to the name-search.

Available Domain Names

In general, it is advisable that the .com extension of a domain name is available. With an urge to reach the market fast, some entrepreneurs often opt for the .net version if the .com is not available anymore, later regretting the decision. Consequently, when searching for the website, potential customers accidentally flock to the .com version, possibly never reaching their actual desired destination – that is your website.

After finding a suitable name, test it on a sample of potential customers to avoid mishaps like the Chevy Nova case and to find out whether the name is relevant, memorable and likeable. A good domain name is the corner stone of your online brand and when searching for it, remember to consider the long-term perspective. Contemplate future options for your business in order not to discover after a year that you are trapped in your domain name. When you feel it is a looming possibility, you can always start a new name contest at NameStation.

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