Naming your business is one of the most important decisions you are facing when establishing a new company.
There’s a lot of room for creativity, but in order to have a truly unique, memorable and brandable name, you need to consider certain basics:
- You need a distinctive name that characterizes what your business does
- The name must be pronounceable, brandable and relatively short
- You want a name that has an available .com domain
While the first two are a matter of brainstorming and consulting with your friends or colleagues, getting the third one right can be an impossibly difficult task to encounter. With more than 50 million .com domains registered today, you can spend hours looking them up in the Whois database one-by-one, only to find that all the sensible ones are already taken. Fortunately there are the domain name suggestion tools, like http://www.NameStation.com/, that generate hundreds of name ideas instantly, and speeds up the domain name search process greatly.
Very often the names have nothing to do with the underlying business, or service, such as Kodak, Google, eBay. Remember, it’s the uniqueness of the name – you want to distinguish yourself from your competitors. Deep etymology is secondary compared to the uniqueness and brandability of the name.
Another way to decide on a domain name is to try to figure out what message you want to convey to people and combine a couple of short words together, that are easy to remember. Many small businesses prefer to use words that cleverly suggest qualities about the underlying product or service without describing them outright, such as Lending Tree for loans, Slenderella for diet food products, or The Body Shop for personal hygiene products. Such names can easily be generated with the NameStation.com Popular Affixes or Dictionary searches.
If you’ve found the perfect name for your business, you have to take the extra step to secure it by registering the domain name. Domain name registration is not something to be intimidated about. It is a straightforward process, where you just have to follow the step-by-step instructions given by your domain registration provider. All you need to know, is your contact information. No technical knowledge is required.
Try it! http://www.NameStation.com/ business name generator with domain search.